"Smilebox was founded in 2005 with one goal in mind:

to help you connect with your family and friends by sharing life's special moments - big and small."

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Process:

The Smilebox explainer is meant to feel friendly and warm as their service and message. I strived to give the animation depth and character to evoke these feelings and convey their key message "Everybody Has a Story to Tell. You Just need a way to tell it." 

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Working with the Awesome folks was particularly awesome :)

Credits: 

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Animation - Movers

Design - Kay Leathers

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Created for - Awesome-TLV